The Illusion of Bigger Packages
Think that new family-size cereal box gives you more for your buck? Think again. Many brands have mastered “slack fill”—leaving intentional empty space in packaging to trick your eyes. It’s perfectly legal as long as weight is listed, but psychologically, it makes you believe you’re getting more product than you really are.
From potato chips to snack bars, the trend of “inflated” packaging is everywhere. You’re not just paying for food—you’re paying for air, cardboard, and a bigger visual footprint on the shelf. The secret? Always check the net weight rather than trusting your eyes. Your wallet will thank you.
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