32. The Pet Rock Revival
Pet Rocks were a 1970s joke product—just rocks sold as pets. But somehow, a new wave of entrepreneurs decided to bring them back with upgraded packaging, tiny accessories, and even “training manuals.” They were relaunched on crowdfunding platforms with ridiculous success.
Why would people pay for a rock? Nostalgia, irony, and humor. It was a social media darling—photogenic, cheap, and full of tongue-in-cheek charm. As a gift, it worked because it didn’t take itself seriously. And that’s exactly what made it so fundable again in the modern age.
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