34. The Diet Water
A Japanese company once marketed “Diet Water”—essentially regular water, but branded as a weight-loss product. Despite mockery online, it found funding and buyers, thanks to clever packaging, vague promises, and a booming diet culture.
The brilliance here was in the audacity. Rebranding water as a health product wasn’t new, but calling it “diet” took things to the next level. People bought it as a joke, and some out of genuine curiosity. It was less about science and more about viral marketing—and it worked.
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