38. The Fart Filter Underwear
This underwear claimed to neutralize flatulence odors using activated carbon lining. While it sounded like a joke, the product was quite real—and it got successfully funded through platforms like Indiegogo. Marketed to travelers and those with IBS, it balanced humor with actual function.
The absurdity of the pitch was countered by its practical benefit. Videos of “silent but deadly” tests helped it go viral. It became one of those products that straddled the line between gag gift and real solution—and found success precisely because it made people laugh first, then think.
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